LeapFrog is a leader in the educational toy market. LeapTrack was a product concept for their school division. LeapTrack uses the LeapPad, LeapFrog's best-selling award-winning toy, with added features that enable teachers to assess students from a docking station.

In addition to being the visual design lead on the team, I participated in the market research and brainstormed the features and interface of the product. I helped conduct several round of user testing with teachers. I designed paper prototypes of the product and I moderated some of the interviews. I also produced marketing materials for the sales team to take to tradeshows.

Role:	Visual Design Lead
Adgency:	Phoenix Pop
Date:	2001