| LeapFrog SchoolHouse | |
| LeapTrack | |
| employer | Phoenix Pop |
| date | 2001 |
| role | Design lead on a 30-person team |
| project |
LeapFrog is a leader in the educational toy market. They hired Phoenix Pop to help them develop LeapTrack, a new product for their school division.
LeapTrack uses the LeapPad, LeapFrog's best-selling, award-winning toy, with added features that enable teachers to assess students from a docking station. In addition to being the sole visual designer on the team, I was involved every step of the way, from writing the creative brief, to optimizing graphics, via participating in the market research and brainstorming the features and interface of the product.
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